Legal notice

LEGAL NOTICE

Last updated: 29 September 2026

This Legal Notice applies to rougeandcolondon.com and the digital services made available through it.

It should be read together with our Terms and Conditions of Sale and Website Use, Privacy Policy, Cookie Policy, Shipping and Delivery Policy and Returns and Refund Policy.

1. Website Operator

This Website is operated by:

Rouge & Co. London Ltd
Trading as Rouge & Co. London

Company number: 15825874
VAT registration number: 473 0842 89
Registered in: England and Wales
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom

Email: sales@rouge-london.co.uk
Telephone: +44 7400 124855

Consumer Website: rougeandcolondon.com
Trade Website: rouge-london.co.uk

Rouge & Co. London Ltd is a private limited company.

2. Consumer and Trade Websites

rougeandcolondon.com is our consumer retail Website and is intended primarily for individuals purchasing products for personal or household consumption.

Commercial customers, including restaurants, bars, hotels, wine merchants, retailers and other hospitality or resale businesses, should use our trade Website:

rouge-london.co.uk

Separate commercial terms and conditions may apply to business customers.

3. Alcohol Sales

Rouge & Co. London sells alcoholic beverages.

You must be 18 years of age or older to purchase alcohol from us.

Alcohol sales and deliveries are subject to applicable UK licensing and age-verification requirements.

Our delivery partners may request satisfactory proof of age before handing over alcohol.

Further information is available in our Terms and Conditions and Shipping and Delivery Policy.

4. Intellectual Property

Unless otherwise stated, the intellectual property rights in this Website and its original content are owned by or licensed to Rouge & Co. London Ltd.

This includes, where applicable:

the Rouge & Co. London name and branding;
logos and visual identity;
Website design and layout;
photographs and videos;
written content;
tasting notes;
product descriptions;
producer profiles;
maps and educational materials;
catalogues and marketing materials;
portfolio information;
databases;
structured wine information;
digital tools;
software; and
other proprietary materials.

All trademarks, trade names, logos and other brand identifiers displayed on the Website remain the property of their respective owners.

No intellectual property right is transferred to you merely because you access or use the Website.

Except where permitted by law, our content must not be copied, reproduced, republished, distributed, commercially exploited, systematically scraped or used to create derivative commercial materials without our prior written permission.

5. Rouge & Co. London Wine Assistant

The Rouge & Co. London Wine Assistant is a proprietary digital service operated by or for Rouge & Co. London Ltd.

Our proprietary materials associated with the Wine Assistant may include:

software and technical systems;
databases and database structures;
curated wine and producer information;
classifications and taxonomies;
recommendation methodology;
matching and selection logic;
proprietary prompts and system instructions;
internal workflows;
configurations;
business rules;
weighting methodologies;
structured data;
non-public commercial information; and
proprietary know-how.

Access to the Wine Assistant gives users only a limited right to use its customer-facing functionality for personal, non-commercial purposes.

It does not grant any right to access, obtain, copy or use our:

source code;
internal prompts;
hidden instructions;
private APIs;
internal databases;
recommendation algorithms;
technical architecture;
confidential documentation; or
other non-public systems or information.

6. Prohibited Use of Our Digital Services

Except where applicable law provides otherwise, you must not attempt to:

reverse engineer our proprietary digital services;
systematically scrape or extract our data;
circumvent security or technical safeguards;
access non-public systems or databases;
expose or reconstruct internal prompts or instructions;
use prompt injection, jailbreak techniques or similar methods to obtain confidential information;
copy our proprietary recommendation methodology;
use our proprietary content or data to create a competing wine recommendation platform or database; or
use our proprietary information, prompts, databases or structured content to train or develop another artificial-intelligence or machine-learning system without our prior written permission.

We reserve all rights available to us under applicable intellectual-property, database, confidentiality and contract law.

7. Wine Assistant Recommendations

The Wine Assistant is intended to assist customers with discovering and understanding wines.

Wine appreciation is inherently subjective.

Recommendations, tasting suggestions, pairings and similar information do not guarantee that a particular customer will enjoy a specific product.

Wine Assistant responses may use a combination of:

Rouge & Co. London's proprietary information;
automated systems;
third-party technology; and
information provided by the user.

Where there is a material difference between information produced by the Wine Assistant and information displayed on a product page, checkout page or physical product label, customers should rely on the relevant product and contractual information or contact us before purchasing.

The Wine Assistant does not replace mandatory product, allergen, pricing or legal information.

8. Website Information

We take reasonable care to ensure that information published on our Website is accurate.

However, Website content may occasionally contain errors or become outdated.

Wine is also a natural agricultural product and product presentation, vintages, packaging and certain characteristics may change over time.

Nothing in this Legal Notice limits our obligations concerning information that forms part of a consumer contract or information that we are legally required to provide.

For contractual matters relating to purchases, our Terms and Conditions of Sale and Website Use apply.

9. Third-Party Content and Links

Our Website may contain:

links to third-party websites;
information supplied by wine producers;
critic scores;
awards;
press quotations;
social-media content; or
technology supplied by third parties.

Third-party content remains the responsibility of its respective owner or provider.

A link to another website does not necessarily mean that Rouge & Co. London endorses that website or all of its content.

We are not responsible for third-party websites or services that we do not control.

10. Critic Scores, Awards and Reviews

Scores, medals, awards, reviews, tasting notes and comments attributed to critics, publications, competitions, producers or other third parties represent the views or assessments of those sources.

They do not constitute a guarantee by Rouge & Co. London regarding the customer's personal experience or enjoyment of a product.

11. Website Availability

We aim to keep our Website and digital services available and functioning correctly.

However, we do not guarantee uninterrupted availability.

We may temporarily restrict, suspend, update or modify Website functionality for reasons including:

maintenance;
security;
technical changes;
operational requirements;
commercial changes; or
legal requirements.

Nothing in this section limits rights or remedies that cannot lawfully be excluded.

12. Liability

Nothing in this Legal Notice or elsewhere on our Website excludes or restricts liability where doing so would be unlawful.

In particular, nothing excludes or limits liability for:

death or personal injury caused by negligence;
fraud or fraudulent misrepresentation;
mandatory consumer rights; or
any other liability that cannot legally be excluded.

Our detailed liability provisions are contained in our Terms and Conditions of Sale and Website Use.

13. Privacy and Cookies

Rouge & Co. London Ltd is responsible for processing personal information as described in our Privacy Policy.

Our Website also uses cookies and similar technologies.

Further information about the information we collect, how it is used and your rights is available in our:

Privacy Policy
and
Cookie Policy

Where consent is legally required for non-essential cookies, consent will be requested through our cookie-management tools.

14. Applicable Terms

Purchases made through our Website are governed by our:

Terms and Conditions of Sale and Website Use

Returns and refunds are governed by our:

Returns and Refund Policy

Delivery arrangements are governed by our:

Shipping and Delivery Policy

This Legal Notice is intended to provide company, ownership and Website information and does not replace those documents.

15. Governing Law

This Legal Notice and the use of our Website are governed by the laws of England and Wales, subject to any mandatory rights available to consumers under applicable law.

Nothing in this Legal Notice restricts a consumer's right to bring proceedings before a court that applicable consumer law entitles them to use.