TERMS AND CONDITIONS OF SALE AND WEBSITE USE

Last updated: 29 September 2026

These Terms and Conditions govern your use of rougeandcolondon.com, our online consumer store, the purchase and delivery of products from us, and your use of digital services made available through our Website, including the Rouge & Co. London Wine Assistant.

Please read these Terms carefully before using our Website or placing an order.

Nothing in these Terms excludes or restricts any consumer right that cannot lawfully be excluded or restricted.

1. ABOUT US

1.1. This Website and online store are operated by:

Rouge & Co. London Ltd
Trading as Rouge & Co. London
Company number: 15825874
VAT registration number: 473 0842 89
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
Email: sales@rouge-london.co.uk
Telephone: +44 7400 124855

1.2. References in these Terms to “Rouge & Co. London”, “Rouge”, “we”, “us” or “our” mean Rouge & Co. London Ltd.

1.3. Our consumer Website is:

rougeandcolondon.com

1.4. Our trade Website is:

rouge-london.co.uk

1.5. Our online store uses Shopify technology to provide e-commerce functionality.

Any contract for products purchased from our Website is between you and Rouge & Co. London Ltd, not Shopify.

2. APPLICATION OF THESE TERMS

2.1. These Terms apply to:

• access to and use of our Website;

• consumer purchases through our online store;

• delivery of products purchased from us;

• customer accounts;

• the Rouge & Co. London Wine Assistant;

• other digital tools or services made available through our Website; and

• content, information and functionality provided through the Website.

2.2. These Terms should be read together with our:

• Privacy Policy;

• Cookie Policy;

• Delivery Policy; and

• Refund Policy.

2.3. Those policies provide additional operational information. Where there is a conflict between a policy and these Terms, these Terms prevail unless applicable law requires otherwise.

2.4. Nothing in these Terms excludes or limits a right or remedy that cannot legally be excluded or limited.

3. CONSUMER SALES ONLY

3.1. rougeandcolondon.com is our consumer retail Website.

Products purchased through this Website are intended for personal or household consumption.

3.2. The consumer Website must not be used primarily to purchase products for:

• resale;

• restaurants;

• bars;

• hotels;

• wine merchants;

• retailers;

• hospitality businesses;

• events businesses; or

• any other commercial purpose.

3.3. Business and trade customers should use our trade Website:

rouge-london.co.uk

3.4. Separate business terms, prices, credit terms and delivery arrangements may apply to trade customers.

3.5. Before an order has been accepted, we may decline an order placed through our consumer Website where we reasonably believe that it is intended for commercial resale or another business purpose.

4. AGE REQUIREMENT

4.1. You must be at least 18 years old to purchase alcohol from us.

4.2. By placing an order containing alcohol, you confirm that:

• you are at least 18 years old;

• you are legally permitted to purchase alcohol;

• information provided concerning your age is accurate; and

• you are not purchasing alcohol on behalf of a person under 18.

4.3. We may use age-verification technology or request additional information where reasonably necessary.

4.4. We may refuse an order before dispatch if we cannot satisfactorily verify that the purchaser is legally entitled to purchase alcohol.

5. AGE VERIFICATION AT DELIVERY

5.1. Alcohol will only be delivered in accordance with applicable licensing and age-verification requirements.

5.2. Our delivery partners may operate a Challenge 25 or equivalent age-verification policy.

5.3. The person receiving the delivery may be required to provide satisfactory proof of age.

Acceptable identification may include a form of photographic or digital identification permitted under applicable law and accepted by the delivery provider.

5.4. Alcohol will not be handed over where:

• the recipient is under 18;

• satisfactory proof of age cannot be provided when required; or

• doing so would otherwise breach applicable law.

5.5. Instructions asking a courier to leave alcohol:

• unattended;

• on a doorstep;

• with a minor; or

• in another manner inconsistent with age-verification requirements

may be disregarded.

5.6. The person receiving an order does not have to be the person who placed the order, provided that the recipient meets all applicable age-verification requirements.

6. USE OF OUR WEBSITE

6.1. You may use our Website only for lawful purposes.

6.2. You must not:

• use our Website unlawfully or fraudulently;

• submit deliberately false or misleading information;

• impersonate another person;

• attempt to gain unauthorised access to our systems;

• introduce viruses, malware or malicious code;

• interfere with Website security;

• circumvent technical safeguards or access restrictions;

• collect personal information unlawfully;

• interfere with another person's use of the Website;

• use the Website in a way that places an unreasonable burden on our systems; or

• use our content in violation of our intellectual property rights.

6.3. We may restrict, suspend or block access where we reasonably believe that our Website is being misused.

7. CUSTOMER ACCOUNTS

7.1. You may be able to create a customer account.

7.2. You are responsible for:

• keeping your login credentials confidential;

• providing accurate information; and

• taking reasonable steps to prevent unauthorised access.

7.3. Please notify us if you reasonably believe your account has been accessed without authorisation.

7.4. We may suspend or close an account where we reasonably believe it is being used fraudulently, unlawfully or in material breach of these Terms.

8. PRODUCT INFORMATION

8.1. We take reasonable care to ensure that product descriptions are accurate.

8.2. Wine is a natural agricultural product and differences may occur between vintages, production lots and individual bottles.

8.3. Bottle shape, labels, capsules, closures, packaging and presentation may occasionally differ from photographs displayed on our Website.

A difference in packaging or presentation alone does not make a product defective where the product supplied otherwise conforms to the contract.

8.4. Product photographs are illustrative. Colours may display differently depending on your device or screen.

8.5. Where a specific vintage is expressly identified as part of the product being sold, that vintage forms part of the product description.

We will not intentionally substitute a materially different vintage without informing you.

8.6. Where the stated vintage becomes unavailable before we accept your order, we may:

• offer another vintage;

• offer an alternative product; or

• reject the affected item and refund any payment already taken.

You are not obliged to accept a substitute.

9. NATURAL CHARACTERISTICS OF WINE

9.1. Certain characteristics may occur naturally in wine and do not necessarily indicate a product fault.

These may include:

• sediment;

• tartrate crystals;

• variation in colour;

• natural bottle variation; and

• characteristics resulting from production or ageing.

9.2. Tasting notes are subjective descriptions intended to assist customers.

They do not guarantee that every person will experience identical aromas, flavours, texture or other characteristics.

9.3. Scores, reviews, medals, awards, critic comments and producer statements represent the views or assessments of the relevant third party and are not guarantees by Rouge & Co. London.

9.4. Personal preference does not constitute a product defect.

Disliking a wine's style, sweetness, dryness, acidity, tannin, aroma, flavour or grape variety does not by itself mean that the wine is faulty.

10. ALLERGENS AND PRODUCT INFORMATION

10.1. Product and allergen information is provided on our Website and/or product packaging where required.

10.2. Customers with allergies or intolerances should check the physical product label before consumption.

10.3. Please contact us before purchasing if you require clarification concerning a product.

10.4. Nothing in this section removes any legal responsibility we have regarding mandatory product or food-safety information.

11. PRODUCT AVAILABILITY

11.1. All products are subject to availability.

11.2. Adding a product to your basket does not reserve it.

11.3. Online stock indicators are not guaranteed to represent real-time availability.

11.4. Before accepting an order, we may:

• withdraw products;

• restrict quantities;

• impose reasonable purchase limits;

• refuse unusually large consumer orders; or

• decline an item that is no longer available.

12. PRICES

12.1. Consumer prices are shown in pounds sterling (£).

12.2. Prices include VAT where applicable.

12.3. Delivery charges and any other mandatory charges will be disclosed before you submit your order.

12.4. Prices may change before an order is accepted.

A subsequent price change will not normally affect a contract that has already been formed.

13. PRICING AND INFORMATION ERRORS

13.1. We take reasonable care when publishing product information and prices, but errors may occasionally occur.

13.2. If we identify an error before accepting your order, we may reject the affected item and invite you to place a new order using the correct information.

13.3. We are not obliged to supply a product at an obviously incorrect price where a reasonable person would recognise that an error had occurred, subject to applicable law.

14. PROMOTIONS AND DISCOUNT CODES

14.1. Promotions, vouchers, offers and discount codes may be subject to separate conditions.

14.2. Unless otherwise stated:

• discount codes have no cash value;

• only one promotional code may be used per transaction;

• minimum-spend requirements may apply;

• offers are subject to availability; and

• promotions may be withdrawn before an order is accepted.

14.3. We may reject a promotional code where we reasonably believe that it has been:

• used fraudulently;

• used contrary to its conditions; or

• generated or accepted because of a technical error.

14.4. Nothing in this section allows us to retrospectively alter a valid contract merely because a promotion later ends.

15. PLACING AN ORDER

15.1. Placing an order constitutes an offer by you to purchase the products listed in your order.

15.2. You are responsible for checking:

• the products selected;

• quantities;

• billing details;

• delivery details; and

• other information supplied

before submitting your order.

15.3. Following your order, you may receive:

• an automated acknowledgement;

• a payment confirmation; or

• confirmation that your payment method has been authorised.

These communications do not, by themselves, constitute acceptance of your order.

16. WHEN YOUR CONTRACT IS FORMED

16.1. Unless we expressly tell you otherwise, we accept your order only when we confirm that the relevant products have been dispatched.

16.2. A binding contract between you and Rouge & Co. London Ltd is formed at that point.

16.3. Where products from a single order are dispatched separately, acceptance may occur separately for each dispatched part.

16.4. Until an order is accepted, we may decline it in whole or in part for any lawful reason.

17. OUR RIGHT TO REFUSE ORDERS

17.1. Before acceptance, we may refuse an order for reasons including:

• insufficient stock;

• payment failure;

• suspected fraud;

• age-verification failure;

• an obvious pricing or Website error;

• legal or licensing restrictions;

• inability to complete delivery;

• unusually large quantities;

• suspected commercial resale through our consumer Website; or

• misuse of a promotion.

17.2. If we reject an order after payment has been taken, we will refund the amount paid for the rejected products.

18. PAYMENT

18.1. Payment must be made using a method made available at checkout.

18.2. By submitting payment details, you confirm that you are authorised to use the payment method provided.

18.3. Transactions may be processed by Shopify or other payment providers.

18.4. Transactions may be subject to legitimate fraud-prevention, identity and security checks.

18.5. We may delay acceptance or dispatch while a transaction is being reviewed.

19. CHARGEBACKS AND PAYMENT DISPUTES

19.1. Nothing in these Terms affects a legitimate right you may have to dispute an unauthorised or incorrect transaction.

19.2. A fraudulent, abusive or knowingly unjustified chargeback does not cancel an amount lawfully owed to us.

19.3. We reserve the right to provide order, delivery, transaction and customer correspondence records to payment providers where reasonably necessary to respond to a payment dispute.

19.4. We may recover sums properly due to us and any recoverable costs to the extent permitted by law.

20. DELIVERY TERRITORY

20.1. We deliver to addresses within the United Kingdom, comprising:

• England;

• Scotland;

• Wales; and

• Northern Ireland.

20.2. Delivery is subject to:

• carrier availability;

• applicable law;

• age-verification requirements; and

• the ability to service the requested address.

20.3. Certain remote areas, Highlands or Islands may have longer delivery times or additional charges.

Where required, applicable charges will be disclosed before the order is placed.

20.4. We may refuse delivery to address types or locations where appropriate alcohol age verification cannot reasonably be completed.

20.5. We do not undertake to deliver outside the United Kingdom unless an international delivery option is expressly offered by us.

21. DELIVERY TIMES

21.1. Delivery dates and times are estimates unless we expressly state that a particular service is guaranteed.

21.2. We will deliver without undue delay and within any period required by applicable consumer law unless another period has been agreed.

21.3. Delivery may be affected by circumstances outside our reasonable control, including transport disruption, adverse weather, industrial action or other exceptional events.

21.4. Nothing in this section removes any statutory remedy available where delivery is not completed within the required or agreed period.

22. CUSTOMER DELIVERY RESPONSIBILITIES

22.1. You must provide a complete and accurate delivery address.

22.2. You must ensure that an eligible recipient is available where attendance is required.

22.3. Because alcohol is age restricted, the delivery provider may require an adult recipient to be present.

22.4. We are not responsible for delays resulting from inaccurate or incomplete delivery information supplied by you, except to the extent that we caused or contributed to the error.

23. FAILED DELIVERY

23.1. A delivery may fail where:

• nobody is available to receive it;

• age verification fails;

• acceptable identification cannot be provided;

• reasonable access cannot be obtained;

• an incorrect or incomplete address has been supplied;

• delivery is refused without a legal basis; or

• another customer-attributable issue prevents delivery.

23.2. Where delivery fails because of circumstances for which you are responsible, we may require you to pay reasonable additional costs actually incurred for:

• redelivery;

• return to sender; or

• storage,

to the extent permitted by law.

23.3. We may require payment of a reasonable redelivery cost before arranging another delivery.

23.4. If the order is ultimately returned to us, we may cancel the order and refund any sum legally due after deducting amounts that we are lawfully entitled to retain.

23.5. You will not be charged for a failed delivery caused by us or our delivery provider where you have complied with your obligations.

24. RISK

24.1. Products remain at our risk until they come into the physical possession of:

• you; or

• another person identified by you to receive them.

24.2. Responsibility for loss or damage normally passes to you at that point.

24.3. Different rules may apply where you independently appoint a carrier that was not offered by us as a delivery option.

25. OWNERSHIP

Ownership of goods passes to you once:

• we have received payment in full; and

• the goods have been delivered.

26. CHECKING YOUR DELIVERY

26.1. Please inspect your order as soon as reasonably practical after delivery.

26.2. If bottles are missing, incorrect, visibly broken or damaged, please notify us as soon as reasonably possible.

26.3. We may reasonably ask for photographs of:

• the parcel;

• shipping label;

• packaging;

• bottles; and

• visible damage.

26.4. Where reasonably practical, please retain packaging until we confirm it is no longer required.

26.5. These requests assist our investigation and do not remove your statutory rights.

27. STORAGE AFTER DELIVERY

27.1. Once risk has passed to you, you are responsible for appropriate storage and handling.

27.2. Wine may be adversely affected by:

• excessive heat;

• frost;

• rapid temperature changes;

• direct sunlight;

• excessive vibration;

• inappropriate humidity;

• unsuitable transport; or

• other inappropriate storage conditions.

27.3. Subject to your statutory rights, we are not responsible for deterioration or damage arising after delivery because of inappropriate storage, handling or transportation.

27.4. This does not affect your rights where the product was already faulty or non-conforming when supplied.

28. STATUTORY RIGHT TO CANCEL AN ONLINE PURCHASE

28.1. Where applicable consumer law provides a cancellation right for an online purchase, you may cancel the contract without providing a reason during the statutory cancellation period.

28.2. For ordinary goods, this will generally expire 14 days after the day on which you, or another person nominated by you other than the carrier, receives the goods.

28.3. Where a single order is delivered in several deliveries, the cancellation period will be calculated in accordance with applicable law.

28.4. Statutory exceptions may apply to certain categories of product where applicable.

28.5. We do not provide a contractual change-of-mind period beyond your statutory rights unless we expressly state otherwise.

29. HOW TO CANCEL

29.1. To exercise a statutory cancellation right, you must clearly inform us of your decision before the relevant cancellation period expires.

29.2. Contact:

sales@rouge-london.co.uk

or write to:

Rouge & Co. London Ltd
128 City Road
London
EC1V 2NX
United Kingdom

29.3. You may use the model cancellation form at the end of these Terms, but you are not required to do so.

30. RETURN AUTHORISATION

30.1. You should contact us before sending goods back so that we can provide the correct return address and instructions.

30.2. Our registered office at 128 City Road, London is an administrative registered address and must not be assumed to be our normal wine returns facility.

30.3. Goods should not be sent to our warehouse, bonded facility, registered office or another logistics provider unless we have instructed you to use that location.

30.4. Requiring you to contact us for the appropriate return address does not prevent you exercising a statutory cancellation right by notifying us within the applicable period.

31. COST OF CHANGE-OF-MIND RETURNS

31.1. Following a valid cancellation, goods must be returned within the period required by law.

31.2. Unless applicable law requires otherwise, you are responsible for the direct cost of returning goods where you have changed your mind.

31.3. Rouge & Co. London does not provide free collection or free return shipping for ordinary change-of-mind returns.

31.4. Returned bottles must be securely and appropriately packaged.

32. CONDITION OF CHANGE-OF-MIND RETURNS

32.1. You may handle products only to the extent reasonably necessary to establish their nature and characteristics.

32.2. Where handling goes beyond what would reasonably be permitted when examining products in a shop and reduces their value, we may make a deduction from your refund to the extent permitted by law.

32.3. Opening, uncorking, unsealing, consuming or materially damaging a bottle may substantially reduce its value.

For a change-of-mind return, we may therefore make an appropriate deduction for diminished value where legally permitted.

32.4. This provision does not restrict your rights where opening a product was reasonably necessary to discover a genuine fault.

33. REFUNDS AFTER STATUTORY CANCELLATION

33.1. Where you validly cancel a purchase, we will refund the amounts required by applicable law.

33.2. Where legally required, this includes:

• the price of the returned products; and

• the cost of our least expensive standard outbound delivery service.

33.3. If you selected a more expensive delivery method, we are not required to refund the additional premium above our standard delivery cost.

33.4. Where permitted by law, we may withhold reimbursement until:

• we receive the goods; or

• you provide evidence that they have been returned,

whichever occurs first.

33.5. Refunds will be issued within the legally required period.

33.6. Refunds will normally be made using the original payment method unless otherwise agreed.

34. FAULTY, DAMAGED OR MISDESCRIBED PRODUCTS

34.1. Nothing in these Terms removes your statutory rights where goods are:

• faulty;

• not of satisfactory quality;

• not fit for an applicable purpose;

• materially different from their description; or

• otherwise not in conformity with the contract.

34.2. If you believe a product is faulty or non-conforming, contact:

sales@rouge-london.co.uk

34.3. Any legal remedy available will be provided in accordance with applicable consumer law.

34.4. Where we are legally responsible for return costs relating to faulty or non-conforming goods, the customer-paid change-of-mind return provisions do not apply.

35. CORKED OR OTHERWISE FAULTY WINE

35.1. Wine is a natural product and genuine wine faults may occasionally occur.

35.2. If you believe a wine is corked, oxidised or otherwise genuinely faulty, please notify us as soon as reasonably possible after discovering the problem.

35.3. Where reasonably practical, retain:

• the bottle;

• the cork or other closure;

• remaining wine;

• proof of purchase; and

• relevant photographs.

35.4. We may request reasonable evidence to assess a claim.

35.5. Failure to retain the bottle or wine does not automatically remove a statutory right, but may make it more difficult to establish the nature or cause of an alleged fault.

35.6. Personal taste or preference is not a product fault.

36. NO ADDITIONAL GOODWILL RETURN RIGHT

36.1. Unless we expressly state otherwise, we provide no general goodwill return, refund or exchange right beyond the rights required by law.

36.2. Any discretionary refund, replacement, credit or commercial gesture we choose to provide:

• does not create an ongoing entitlement;

• does not amend these Terms; and

• does not constitute an admission of liability.

37. INTELLECTUAL PROPERTY

37.1. Unless otherwise stated, all intellectual property rights in our Website, business materials and original content belong to Rouge & Co. London Ltd or our licensors.

37.2. Protected material may include:

• the Rouge & Co. London name and branding;

• logos;

• Website layout and design;

• photography;

• video;

• graphics;

• written content;

• product descriptions;

• tasting notes;

• producer profiles;

• maps;

• educational content;

• promotional materials;

• catalogues;

• portfolio information;

• proprietary databases;

• software;

• digital tools; and

• other original content.

37.3. You may access our Website for your own personal, non-commercial use.

37.4. Except where permitted by law, you must not without our written permission:

• reproduce substantial parts of our content;

• republish our content;

• distribute it;

• sell it;

• licence it;

• commercially exploit it;

• systematically scrape it; or

• create derivative commercial materials from it.

37.5. No ownership or intellectual property rights are transferred to you merely because you access our Website or purchase products from us.

38. ROUGE & CO. LONDON WINE ASSISTANT

38.1. The Rouge & Co. London Wine Assistant and any other recommendation, discovery, search, matching or interactive tools made available by us are proprietary digital services operated by or for Rouge & Co. London Ltd.

38.2. To the extent that intellectual property rights subsist in those services or their components, those rights belong to us or the relevant licensor.

38.3. Our proprietary materials may include, without limitation:

• software;

• source and object code;

• Website interfaces;

• databases;

• database structures;

• our curated wine portfolio data;

• producer data;

• regional and grape-variety information;

• tasting information;

• classifications;

• taxonomies;

• wine-to-food relationships;

• wine-to-style relationships;

• mappings between products and characteristics;

• recommendation methodology;

• recommendation and matching logic;

• weighting methodologies;

• filters;

• proprietary workflows;

• business rules;

• prompts;

• system instructions;

• configurations;

• structured data;

• internal documentation;

• training materials;

• commercial know-how; and

• improvements or modifications to those materials.

38.4. Nothing in your use of the Wine Assistant transfers ownership of any such material to you.

39. LICENCE TO USE THE WINE ASSISTANT

39.1. We grant you a limited, revocable, non-exclusive and non-transferable right to use the customer-facing Wine Assistant for personal and non-commercial purposes.

39.2. No other licence is granted.

39.3. Access may be subject to reasonable technical, security or usage restrictions.

40. PROHIBITED USE OF THE WINE ASSISTANT

Except where applicable law expressly provides a right that cannot lawfully be restricted, you must not without our prior written permission:

40.1. copy, reproduce, modify, sell, licence, distribute or commercially exploit the Wine Assistant or a substantial part of it;

40.2. systematically extract, harvest, download or collect information from it;

40.3. use scraping tools, crawlers, bots, automated queries or similar systems to obtain substantial amounts of information;

40.4. reverse engineer, disassemble or decompile proprietary software except to the limited extent that applicable law expressly permits this;

40.5. attempt to obtain, reconstruct or expose:

• system prompts;

• hidden instructions;

• internal configurations;

• proprietary workflows;

• recommendation methodology;

• weighting systems;

• non-public databases; or

• other confidential internal information;

40.6. deliberately use prompt injection, jailbreak techniques, technical manipulation or similar methods intended to bypass safeguards or expose non-public information;

40.7. circumvent access restrictions, security mechanisms, rate limits or technical protections;

40.8. use our proprietary materials to create or materially enhance a competing:

• wine recommendation service;

• wine discovery platform;

• wine database;

• catalogue;

• AI assistant; or

• comparable commercial product;

40.9. systematically collect or reproduce Wine Assistant outputs for commercial redistribution;

40.10. use our proprietary:

• data;

• tasting notes;

• databases;

• product information;

• prompts;

• recommendation structures;

• classifications;

• taxonomies; or

• other protected materials

to train, fine-tune, develop, benchmark or improve an artificial-intelligence or machine-learning system without our prior written permission, except to the extent applicable law expressly provides otherwise; or

40.11. assist another person or organisation to carry out any prohibited activity described above.

41. DATABASE RIGHTS

41.1. The compilation, selection, arrangement, organisation, verification and presentation of information within our Website and Wine Assistant may be protected by copyright, database rights and other intellectual property rights.

41.2. You must not, without permission, systematically extract or reutilise all or a substantial part of a protected database.

41.3. Repeated and systematic extraction of smaller portions may also be prohibited where applicable intellectual property law provides protection.

42. CONFIDENTIAL KNOW-HOW AND TRADE SECRETS

42.1. Certain aspects of the Wine Assistant, our technology and our commercial systems are non-public business information.

42.2. This may include:

• internal prompts;

• recommendation methodologies;

• non-public datasets;

• weighting methodologies;

• commercial logic;

• business rules;

• technical architecture;

• internal processes; and

• other proprietary know-how.

42.3. Access to the public-facing Website or Wine Assistant does not grant any right to obtain, use or disclose such non-public information.

42.4. You must not deliberately attempt to access confidential information through:

• technical manipulation;

• prompt injection;

• unauthorised system access;

• circumvention of safeguards; or

• other improper means.

43. WINE ASSISTANT OUTPUTS

43.1. The Wine Assistant is intended to help customers explore wines and our portfolio.

43.2. Recommendations may be generated using:

• our proprietary information;

• automated technology;

• third-party technology; and

• user-provided preferences.

43.3. Recommendations are inherently subjective.

A recommendation does not guarantee that you will personally enjoy a particular wine.

43.4. Wine Assistant responses do not override:

• the product page;

• pricing shown at checkout;

• availability information;

• mandatory product information; or

• information appearing on the physical bottle label.

43.5. If the Wine Assistant and a product page contain materially inconsistent commercial information, please verify the product listing or contact us before purchase.

43.6. Personal use of an individual Wine Assistant response does not transfer ownership of the underlying:

• software;

• database;

• prompts;

• recommendation methodology;

• branding;

• business logic; or

• proprietary material.

43.7. You may not systematically reproduce Wine Assistant outputs to create a competing commercial database, recommendation platform or other commercial service.

44. NO RIGHT TO INTERNAL SYSTEMS

Use of our Website or Wine Assistant gives you access only to the functionality that we choose to make publicly available.

It does not grant you any right to access:

• source code;

• administrative systems;

• private APIs;

• internal databases;

• internal prompts;

• internal analytics;

• confidential documentation;

• technical infrastructure;

• private recommendation algorithms; or

• non-public commercial information.

45. PROTECTION OF OUR DIGITAL SERVICES

45.1. We may restrict, suspend or terminate access to the Wine Assistant or other digital services where we reasonably believe that a person is attempting to:

• scrape proprietary data;

• reverse engineer our systems;

• obtain confidential instructions;

• circumvent safeguards;

• misuse our technology;

• copy our service; or

• obtain unauthorised access.

45.2. We reserve all rights and remedies available under applicable law in respect of:

• copyright infringement;

• database-right infringement;

• trade mark infringement;

• breach of confidence;

• misuse of confidential information;

• unauthorised database extraction;

• breach of contract;

• unauthorised system access; and

• other unlawful conduct.

46. USER CONTENT, REVIEWS AND FEEDBACK

46.1. If you submit reviews, photographs, comments, suggestions or other content, you confirm that:

• you have the right to provide it;

• it is lawful;

• it is not knowingly false or misleading;

• it does not infringe another person's rights; and

• it does not contain harmful software.

46.2. By voluntarily submitting content for publication or promotional use, you grant us a worldwide, non-exclusive and royalty-free licence to reproduce, display, adapt and use that content in connection with our business.

46.3. We may decline, moderate or remove content where we reasonably consider it inappropriate, unlawful or contrary to these Terms.

46.4. We are under no obligation to publish material submitted to us.

47. THIRD-PARTY SERVICES

47.1. Our Website may use services operated by third parties, including:

• Shopify;

• payment providers;

• couriers;

• analytics providers;

• technology providers; and

• social-media platforms.

47.2. Third-party services may be governed by their own terms and privacy policies.

47.3. We are not responsible for third-party websites or services that we do not control.

47.4. A link to a third-party website does not necessarily constitute an endorsement of that website or all of its content.

48. PRIVACY

48.1. Our processing of personal information is governed by our Privacy Policy.

48.2. Personal information may be shared with appropriately appointed service providers where necessary to:

• process payments;

• prevent fraud;

• fulfil orders;

• deliver products;

• operate our Website; or

• administer our business,

subject to applicable data-protection requirements.

49. COOKIES

49.1. Our Website uses cookies and similar technologies.

49.2. Strictly necessary technologies may be used where permitted without consent.

49.3. Where consent is required for non-essential cookies or similar technologies, we will seek that consent using our cookie-management tools.

49.4. Further information is available in our Cookie Policy and Privacy Policy.

50. WEBSITE AVAILABILITY

50.1. We aim to keep our Website operational but do not guarantee that it will always be:

• available;

• uninterrupted;

• secure; or

• free from technical errors.

50.2. We may temporarily suspend, modify or restrict functionality for:

• maintenance;

• security;

• technical;

• operational;

• commercial; or

• legal reasons.

50.3. General editorial material on our Website is provided for informational purposes.

Nothing in this provision reduces our responsibility for product information forming part of a consumer contract or information that the law requires us to provide.

51. OUR LIABILITY

51.1. Nothing in these Terms excludes or restricts liability where doing so would be unlawful.

51.2. In particular, we do not exclude or restrict liability for:

• death or personal injury caused by our negligence;

• fraud or fraudulent misrepresentation;

• mandatory statutory consumer rights;

• liability relating to faulty or misdescribed goods where exclusion is prohibited; or

• any other liability that cannot lawfully be excluded.

51.3. Subject to those rights, we are responsible for losses that are a reasonably foreseeable consequence of:

• our breach of contract; or

• our failure to use reasonable care and skill.

51.4. We are not responsible for losses that were not reasonably foreseeable when the contract was formed.

52. BUSINESS LOSSES

52.1. Our consumer Website is intended for private consumer purchases.

52.2. To the maximum extent permitted by law in relation to a consumer purchase, we are not liable for business losses including:

• lost profits;

• lost revenue;

• lost contracts;

• lost business;

• loss of opportunity; or

• business interruption.

52.3. Commercial customers should use our trade Website at rouge-london.co.uk.

53. CUSTOMER MISUSE

53.1. Once products have been correctly supplied and delivered, you are responsible for their lawful use.

53.2. Alcohol purchased from us must not knowingly be supplied to a person under 18.

53.3. Subject to our legal obligations concerning product safety and conformity, we are not responsible for consequences caused by unlawful or inappropriate use of alcohol after delivery.

53.4. You are responsible for losses that we reasonably incur as a direct result of your deliberate fraud, unlawful conduct or deliberate misuse of our systems, to the extent permitted by law.

54. EVENTS OUTSIDE OUR REASONABLE CONTROL

54.1. We are not responsible for failure or delay caused by events genuinely outside our reasonable control.

54.2. This may include:

• severe weather;

• transport disruption;

• industrial action;

• telecommunications failures;

• natural disasters;

• governmental action; or

• other exceptional circumstances.

54.3. Nothing in this section removes a statutory right available to you because of delayed or failed performance.

55. SUSPENSION OR TERMINATION OF WEBSITE ACCESS

55.1. We may suspend or terminate a customer account or Website access where we reasonably believe that a user has:

• materially breached these Terms;

• repeatedly breached these Terms;

• acted fraudulently;

• used our Website unlawfully;

• created a security risk; or

• deliberately interfered with our systems.

55.2. Restriction of Website access does not automatically cancel an existing contract for goods that has already been formed.

56. TRANSFER OF RIGHTS

56.1. We may transfer our rights or obligations under these Terms to another organisation provided that doing so does not reduce your mandatory consumer rights under an existing contract.

56.2. You may transfer rights where applicable law permits or where we agree in writing.

57. THIRD-PARTY RIGHTS

Except where expressly stated otherwise, these Terms are between you and Rouge & Co. London Ltd.

No other person has a right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

58. SEVERABILITY

58.1. If a provision of these Terms is found to be unlawful or unenforceable, it will be treated as modified or removed only to the minimum extent necessary.

58.2. The remaining provisions will continue in effect.

59. NO WAIVER

59.1. If we delay or fail to enforce a right on one occasion, this does not mean that we have waived that right.

59.2. A waiver relating to one event does not automatically apply to another.

60. ENTIRE AGREEMENT

60.1. These Terms, together with the policies expressly incorporated into them, govern your use of our consumer Website and purchases made through it.

60.2. Nothing in this provision excludes liability for fraud or removes a right that cannot lawfully be excluded.

61. CHANGES TO THESE TERMS

61.1. We may amend these Terms from time to time to reflect changes in:

• our business;

• our Website;

• our products;

• our services;

• technology;

• operating practices; or

• applicable law.

61.2. The latest version will be published on rougeandcolondon.com with its revision date.

61.3. Changes apply prospectively.

61.4. The Terms in force when an order is accepted will normally govern that contract unless applicable law requires otherwise or the parties expressly agree otherwise.

62. GOVERNING LAW

62.1. These Terms and contracts made through our Website are governed by the laws of England and Wales.

62.2. If you are a consumer resident in Scotland or Northern Ireland, you retain any mandatory protections available to you under applicable law.

63. JURISDICTION

63.1. The courts of England and Wales have jurisdiction in relation to disputes arising from these Terms, subject to any consumer rights concerning jurisdiction that cannot legally be restricted.

63.2. Consumers resident in Scotland or Northern Ireland may also bring proceedings in courts available to them under applicable law.

64. COMPLAINTS

64.1. If you have a complaint concerning an order or our service, please contact us so that we have an opportunity to investigate the issue.

Email: sales@rouge-london.co.uk

64.2. Please provide your order number and sufficient details for us to identify and investigate the matter.

64.3. Nothing in this section restricts any statutory remedy available to you.

65. CONTACT INFORMATION

For questions about these Terms, orders, returns or cancellations:

Rouge & Co. London Ltd
128 City Road
London
EC1V 2NX
United Kingdom

Consumer Website: rougeandcolondon.com
Trade Website: rouge-london.co.uk
Email: sales@rouge-london.co.uk
Telephone: +44 7400 124855
Company number: 15825874
VAT registration number: 473 0842 89

SCHEDULE 1 – MODEL CANCELLATION FORM

Complete and return this form only if you wish to cancel a contract. You do not have to use this form and may instead provide any clear statement confirming your decision to cancel.

To:

Rouge & Co. London Ltd
128 City Road
London
EC1V 2NX
United Kingdom

Email: sales@rouge-london.co.uk

I/We hereby give notice that I/We cancel my/our contract of sale for the following goods:

Order number:

Ordered on:

Received on:

Name of consumer(s):

Address of consumer(s):

Signature of consumer(s)
(only if this form is submitted on paper):

Date: